Use Da News to Convert More Loan Mod Prospects to Clients!

Great piece in today's Wall Street Journal about mortgage delinquencies. Did you see it?

More important, do you understand how you should use it to help you make the case for your loan mod leads? Check out this short video for a loan mod marketing tip that pays!

If you want to see how I used today's news to communicate to my loan mod prospects and clients, click here.

Free Report Available!

I just polished off a report about the Five Deadliest Sins of Loan Mod Marketing. It will help fix problems in your loan mod lead generation and sales pipeline. Fill out the "wicked" short form on the upper right to get this info!

Show them why they're nuts to attempt their own loan mod

Sometimes the stars align and a marketing opportunity just falls on your lap. My buddy Marlon just forwarded me this ABC News story on loan modifications. Maybe you've seen it.

If you're having any trouble trying to convince your loan mod leads or prospects - the "do-it-yourselfers" - that they're doomed to a horrible failure if they attempt their own loan mod, show them this news story. Then shut up.

It features Congresswoman Maxine Waters trying to call Indymac & Bank of America on behalf of two clients who are behind on their mortgages. She's given the run-around, put on hold, disconnected...and they know she's a congresswoman!

Even more aggravating, the corporate spokesperson for Bank of America says something completely stupid about the average wait time on hold for people calling in for their own mortgage modifications is "two minutes."

The next scene shows Congresswoman Waters on hold for two HOURS.

Use news stories like this to make your argument for you - show, don't tell, your loan mod prospects what is likely to happen to them if they attempt their own modification!

Loan Mod Warrior Backyard Pep Talk

Here's a quickie update/pep talk from me in my hot, muggy back yard!