Show them why they're nuts to attempt their own loan mod

Sometimes the stars align and a marketing opportunity just falls on your lap. My buddy Marlon just forwarded me this ABC News story on loan modifications. Maybe you've seen it.

If you're having any trouble trying to convince your loan mod leads or prospects - the "do-it-yourselfers" - that they're doomed to a horrible failure if they attempt their own loan mod, show them this news story. Then shut up.

It features Congresswoman Maxine Waters trying to call Indymac & Bank of America on behalf of two clients who are behind on their mortgages. She's given the run-around, put on hold, disconnected...and they know she's a congresswoman!

Even more aggravating, the corporate spokesperson for Bank of America says something completely stupid about the average wait time on hold for people calling in for their own mortgage modifications is "two minutes."

The next scene shows Congresswoman Waters on hold for two HOURS.

Use news stories like this to make your argument for you - show, don't tell, your loan mod prospects what is likely to happen to them if they attempt their own modification!