Monday, July 6, 2009

The lie about 'automatic' loan mod lead generation

Just returned from a 2 week vacation Saturday. During the second week, I made a monumental effort to disconnect entirely from email and the Internet for each of my three businesses. (Not from my Blackberry or Facebook - can't shut down the text messaging and keeping up with my high school classmates!)

Did things run 100% smoothly while I was out? Hardly.

I came back to a bunch of problems and annoyances that lingered while I was out. That's why that I never believe anyone who brags about 100% automated systems. I think there's no such thing - it's a pile of horseshit.

Every business needs your attention. The degree of attention is of course variable.

I've tried to set up my loan mod business so that my attention is minimal. I have a virtual assistant, a processing assistant and a loan mod back office that does 98% of each file's heavy lifting.

That system does not run without my involvement. I meet with my processing assistant, Marlon, once per week to go over each file. Marlon stays on top of each file handled by my back office throughout the week.

My virtual assistant handles billing, inbound phone calls, appointment and seminar scheduling. She's incredibly good and a bargain - maybe the best move I made in the last three years was hiring a V.A. to handle my loan mod and other business.

So when I opened up my calendar to see my schedule this week, I found that I had seven appointments booked Tuesday and Friday, all of which happened while I was away! That's pretty cool. It makes me feel better about all the other little b.s. that I have to deal with today - it's very comforting to know that I'll be ringing the cash register this week even though I've been slacking off for 14 days!

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